Australia’s new favorite micro travel? Electric scooter craze sweeps Australia

Australia's short-distance travel market is also gradually covered by electric scooters and e-bikes. In the article, oil prices are still an important factor in the growth of the Australian ebike market. It is mentioned in the article that oil prices in Australia continue to rise and remain high, so travel costs are lower. Travel transportation equipment has become a new choice for residents.
The shared segment dominates the e-scooter segment, with shared e-scooters being more common than private e-scooters at 49.6% versus 12.2%. However, as cities lift restrictions on private electric scooters, the personal scooter market is also developing rapidly. According to Micromobility Report, more than 250,000 personal electric scooters are on sale and in use across Australia, with the Australian micromobility market beginning to grow steadily since 2017, with sales approximately fivefold by 2022.

More popular shared electric scooters
The booming growth of electric scooters in Australia today is inseparable from the promotion of the extensive sharing market. In the sharing sector, e-scooters are even more popular than e-bikes, with Beam saying that in cities where e-scooters and e-bikes operate, e-scooter usage outnumbers e-bike usage by 5 to 1.

At the end of 2018, shared electric scooters first appeared on the streets of Brisbane. After several years of development, shared electric scooters have spread across various Australian cities, and as cities relax restrictions on electric scooters, the development of this market is further promoted. There were 3.6 million e-scooter riders in 2022, while the number of adults using micromobility nationwide was 6.5 million, with e-scooters accounting for nearly half of usage, according to data from sharing operator Beam.

More than 97% of users said that electric scooters are more fun and relaxing than electric bicycles, and 85% of users use electric scooters for leisure riding. In the future electric scooter usage survey, about 40% of electric scooters Scooter users said they will maintain the current usage rate, and 30% of users said they will increase the frequency of use of electric scooters in the future.

Personal electric scooter sales grow
Australians have ridden e-scooters and e-bikes 10 million times, according to one prominent scooter dealer Since the Victorian government legalized privately owned e-scooters early last month, Melbourne's leading e-scooter retailer sales have increased significantly, and other retailers are also optimistic about sales growth this year.

John Dunnachie, sales and marketing manager at dealer Bikecorp, said sales growth was particularly strong at retailers that stock e-scooters. And the number of retailers for the Bikecorp scooter brand has increased by 15 since the government's announcement.The growth in the use of personal electric scooters has led to a sharp decline in car usage, and the environmental benefits have also been outstanding. Car ownership among users of shared short-distance travel devices in Australia is still very high. 80% of Beam users own cars, and according to surveys It showed that 67% of passengers said that using electric scooters reduced their dependence on cars. New Beam research of riders across the country shows that without shared microdevices, 48% of user trips would be taken by car instead.

Introducing seated electric scootersThe use of e-scooters is mainly concentrated in the inner city, and the trip length is mostly less than 15 minutes. In a bid to extend the range of e-scooters, seated e-scooters have been introduced in Brisbane, Geraldton, Esperance and Rockingham in the past month, with data showing that compared to standing riding modes, A seated vehicle can extend the riding distance by nearly 30%.
Beam, Australia's largest micromotor company, will first launch electric scooters with seats in Geraldton, Western Australia. In August, 50 shared electric scooters will be deployed across the city, and a further 100 will be deployed in Rockingham and Esperance. Electric scooter.
They're designed with the same safety features as Beam's "L-shaped" upright e-bikes, including triple brakes, phone holder, Bluetooth helmet lock, and dual front suspension. The sit-down e-scooters are also available through Beam's app-based service Rent for the same price as Beam's purple electric scooter.

The development of the electric scooter market in Australia is still in its infancy. Although the use of shared electric scooters is very popular, there are still many cities that have not yet opened restrictions on the use of personal electric scooters on public roads due to the increase in riding accidents. However, electric scooters have obvious benefits for the convenience of residents' lives and the growth of urban environmental benefits. It is expected that the electric scooter market will also maintain rapid growth in the future.