Electric scooters exported to Russia: market analysis and export preparation

Market Analysis
The Russian electric scooter market has shown a significant growth trend in recent years and has become one of the important markets in the global electric scooter industry. The following is a detailed analysis of the Russian market:

Demand Growth
According to the "2023 Russian Electric Scooter Industry Market Status and Overseas Enterprise Entry Feasibility Study Report" released by the New World Industry Research Center, since the outbreak of the epidemic in 2020, the short-distance travel demand of Russian people has increased significantly, and electric scooters have become an economic alternative to taxis and private cars.

In the summer of 2022, the number of Russians riding electric scooters and electric balance bikes increased by 1.5 times compared with the previous year.

In addition, in the first quarter of 2023, the sales volume of electric scooters in Russia increased by 43% year-on-year to 245,000 units.

Competitive Advantage
Chinese brands have obvious competitive advantages in the Russian electric scooter market. Chinese brands represented by Kugoo, Hiper, and Ninebot occupy an important position in the Russian market, among which Kugoo has a market share of 22%, ranking first.

Policy environment
The Russian government has given certain support to the electric scooter industry. For example, the Russian government invested 75 million rubles to promote the shared electric scooter project. In addition, Russia is also formulating national standards for electric scooters, stipulating that the maximum speed of electric scooters is limited to 25 km/h and automatically reduced to 6 km/h in specific areas such as parks. Export preparation The following preparations need to be made to export electric scooters to Russia: Certification requirements Russia has a strict regulatory system for imported goods to ensure the safety and quality of products. Electric scooters exported to Russia need to apply for Russian national standard certification, namely GOST-R certification. The certification process includes preparing necessary documents, selecting a certification body, submitting an application, sample testing, factory inspection, and finally obtaining a certificate. Market access Understand Russia's market access requirements, including regulatory systems, investment incentives, and investment restriction policies. In addition, understand the policy environment of the electric scooter industry in Russia, including the regulatory system and industry-related policies

Competitive strategy
Given the competitive advantages of Chinese brands in the Russian market, exporters should formulate effective market entry and competition strategies to fully utilize market opportunities

Sales channels
Understand the main sales channels of Russian electric scooter products and adjust sales strategies according to market changes

Conclusion
The demand for electric scooters in Russia is growing rapidly, providing huge market opportunities for Chinese brands. Before entering the Russian market, exporters need to do sufficient market research and certification preparation to ensure smooth entry and competition in the Russian market.