The Russian electric scooter market is growing so fast, what do consumers value most?

The Russian electric scooter market is growing so fast, what do consumers value most?
The Russian electric scooter market has grown rapidly in recent years and has become one of the largest electric scooter markets in Europe. Here are a few factors that consumers value most when buying electric scooters:

1. Economy
Russian consumers view electric scooters as an economical alternative to taxis, car sharing and private cars. In terms of economic considerations, electric scooters are favored for their lower acquisition and operating costs.

2. Convenience
Electric scooters provide a fast and convenient way to commute in cities, especially for short trips. Consumers value the ability of electric scooters to bypass crowded roads, shorten commuting time, and avoid traffic jams

3. Environmental protection
With the improvement of environmental awareness, electric scooters, as a low-carbon travel mode, reduce carbon footprint, which meets consumers' considerations of environmental sustainability

4. Safety
Safety is one of the key concerns of Russian consumers. With the increase in the number of electric scooter accidents, both the government and manufacturers are taking measures to improve the safety standards of scooters. Consumers are increasingly concerned about the safety features of products, such as speed limits and lighting equipment for night driving.

5. Quality and performance
Consumers have higher and higher requirements for the performance, quality, appearance and intelligent functions of electric scooters. They pay more attention to the innovation and personalization of products and have high expectations for new technologies and new functions.

6. Price range
Electric scooters in different price ranges meet the needs of different consumers. In Russia, electric scooters priced at 19,000-20,000 rubles are the most popular; and in the high-end market, products in the price range of 40,000-55,000 rubles are also in great demand

7. Brand influence
Chinese brands such as Kugoo, Hiper, and Ninebot occupy a large market share in the Russian market, showing the importance of brand influence on consumer purchasing decisions

8. Regulatory and policy support
The Russian government's support policies for electric scooters, such as investing 75 million rubles in shared electric scooter projects, have also increased consumers' interest in electric scooters

In summary, the rapid growth of the Russian electric scooter market is closely related to consumers' high attention to economy, convenience, environmental protection, safety, quality, price, brand and policy support. As the market continues to develop and consumer demands change, these factors will continue to influence future trends in the electric scooter market.