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What is the market prospect of electric scooters in Russia?

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    What is the market prospect of electric scooters in Russia?

    2024-11-27

    The market outlook for electric scooters in Russia looks very optimistic. Here are a few key points that outline the growth and development trends of the Russian electric scooter market:

    electric scooter.jpg

    Market demand is growing rapidly
    According to a report released by the New World Industry Research Center, Russia is one of the most investment-potential electric scooter consumer markets in the world. Since the outbreak of the epidemic in 2020, the demand for short-distance travel among Russian people has increased significantly, and electric scooters have become an economical alternative to taxis and private cars. According to polls by the Russian Rambler & Co Media Holding Group and the Russian Savings Bank Insurance Company, in the summer of 2022, the number of Russians riding electric scooters and electric balance cars increased by 1.5 times compared with the previous year

    Sales increased significantly year-on-year
    According to sales statistics in the first quarter, the sales of electric scooters in Russia increased by 43% year-on-year to 245,000 units. This significant increase shows that the demand for electric scooters in the Russian market is rising rapidly.

    Electric scooters as an economic alternative
    Most Russian residents see electric scooters as an economic alternative to taxis, car sharing and private cars, with 85% of the vehicles purchased being electric scooters and only 10% being electric bicycles

    The development of shared electric scooters
    The Russian government has invested 75 million rubles to promote the shared electric scooter project, showing its support and encouragement for electric scooters as a new means of transportation. In addition, Maxim Liksutov, director of the Moscow City Transport and Road Infrastructure Bureau, emphasized that the number of electric scooters in Moscow will increase to 40,000

    10inch electric scooter.jpg

    Online sales growth
    One of the main trends in the Russian personal electric mobility market is the shift in sales channels, with more and more sellers turning from traditional offline sales to online, especially e-commerce platforms. For example, the number of sellers selling personal electric mobility tools on OZON, a well-known Russian e-commerce platform, has increased significantly

    Policy and regulatory support
    Since March 1, 2023, electric scooters have been officially recognized as vehicles in Russia. This policy change will help regulate the market and promote the development of electric scooters

    Conclusion
    In summary, the Russian electric scooter market shows strong growth momentum and huge market potential. With the increasing demand for short-distance travel by residents, the government's investment in shared electric scooter projects, and the development of online sales channels, the future of the Russian electric scooter market looks very bright. Chinese brands have obvious competitive advantages in the Russian market, providing huge market opportunities for exporters.